WHAT WE DO
CA SnapShots provides a range of Corporate Actions related services.One of our services is creating short announcement videos on pending and current Corporate Actions in the marketplace.
CASnapShots has identified a gap in the way Corporate Action announcements are communicated to shareholders.
Publicly Listed Companies do a very good job communicating their Corporate Action Events to the general public per required regulations – however, this information is often presented as one dimensional - a hard copy letter sent to registered shareholders, or published on the Investor Relations section of their corporate website.
The process of announcing a Corporate Action is very time consuming and depends on many intermediaries and industry participants.
The Corporate Action announcement is often worded and presented in a way which retail investors can find both confusing and difficult to understand.
This communication gap can be further exacerbated by a number of factors such as level of financial fluency, demographic profile and language.
In an era of increased digital communications (social media channels, personal phones, tablets, laptops etc.) it makes perfect sense for companies to employ as many digital mediums and channels as possible when communicating their Corporate Action events to their shareholders.
Your CASnapShots explainer video is not meant to be a replacement for your official announcement - it augments it.
BENEFITS
Reduced Costs
An announcement video is an excellent communication and educational tool. When designed and produced properly, it increases shareholder understanding of the event (particularly so if a list of FAQ's have been anticipated and addressed in the announcement video). An effective announcement video can reduce the need for shareholders to contact your Investor Relations department and, when they do, they will be more informed.
Faster Communication
An announcement video can be communicated instantly in so many ways – as well as posting on your Investor Relations website it can be posted on various social media platforms. Your information agent can also communicate your message directly and quickly to your registered shareholders.
Deploying your video in different languages also increases shareholder satisfaction
Use Us Only When Needed
An estimated 1.3 million Corporate Action events occur annually on a global basis. Both simple and complex events can benefit from an announcement video - complex events in particular.
In most situations it is not practical or cost efficient for a company’s Investor Relations department to generate an announcement video - this would require ramping up internally on a temporary basis. It makes more sense to employ an external third party - Corporate Actions ShapShots is an efficient and cost effective alternative.
HOW IT WORKS
The process is straightforward. Firstly, send us a quick message using our contact form.
You may also schedule a video conference call here.
A CASnapShots associate contacts you.
We will send you a follow up email to start the secure online submission process which involves your Investor Services department submitting the terms of the Corporate Event itself plus any media resources you want included in the announcement. Media resources may include your official corporate logos, images and video clips
CASnapShots reviews your online submission. During this initial review we focus on defining a very clear understanding of the pending Corporate Action event itself and the video style and content you would like us to use.
We then generate an initial draft video. Based on your review and discussions held with our in-house content creation team we will generate additional video drafts until you are satisfied.
Using this iterative approach we move to a final video version and provide you with a copy of the final announcement video.
READY TO START THE PROCESS?
